Current Org & Affliates
Kevin Mitchell is an accomplished senior executive with a history of success in the entertainment, music, esports, gaming, immersive technology, film, online media, and movie exhibition industries. After working as an award-winning, multi-platinum selling executive in the music industry, Mitchell transitioned into the immersive experiences sector to adapt to the paradigm shifts of a converged media landscape that blurred the lines between media, gaming, and technology.
Kevin's deep interest in convergence and early metaverse innovations led him to teach esports and competitive gaming in Emerson College classrooms and promote competitive gaming in the Boston business community. Kevin was previously Director of Business Development and Strategic Intelligence at National Amusement Corporation, the parent company of Viacom and CBS, until January of 2021. After becoming one of the first esports professors in the US, he founded an event and advisory company called College EsportsX that launched the College Esports Expo in 2017 in the US, Brazil in 2020, and India and Africa in 2022.
College EsportsX provides advisory services, event operations, and product development. The company has provided services to Redbull, Sony Music, Intel, Twitch, LG, the US Army, Kraft Group, NFLPA, NBA Entertainment, BET, Ivy League Esports, Worldstar HipHop, and collegiate multi-media rights companies Launch Esports and Mainline. Kevin serves as a technology advisor for the Grammy Music Education Coalition. Mitchell has been quoted in publications including Sports Illustrated, NY Times, Washington Post, ESPN.com, NBC.com, ABC.com, LA Times, Chicago Tribune, Vibe Magazine, PBS, Fox25 Boston, and ABC Boston affiliated WCVB. Kevin is in the early stages of building the first Esports Venture Studio in the US.